Brajesh Sen

Work

Case studies, UI audits, and short essays — most of what I've been writing in public lately. Mostly about how content shapes the way people decide.

7 pieces
2022 — now
01 Standardising Content Operations at Urban Company How we replaced scattered Slack threads with a ticketing system, QC framework, and Content Design System — and why it scaled. Mar 19, 2026 ↗ 02 Buying a Hustlr Eyeglass from the Lenskart App People don't buy specs — they buy a version of themselves they're comfortable seeing every day. Jan 11, 2026 ↗ 03 UX, Content & Clarity Audit for Ozi Kids Commerce App What I learnt watching my wife order a dinosaur puzzle for our three-year-old. Jan 4, 2026 ↗ 04 How Badges Drive Attention Be bold, be brief, and put badges where they matter. Aug 3, 2025 ↗ 05 Content Clarity & Usability Audit of the Tata 1mg App A fast, frictionless UI is invisible. The 1mg app almost gets there — here's what nudges it the rest of the way. Jul 21, 2025 ↗ 06 Embracing Generative AI in ContentOps What changes when AI joins the content lifecycle — notes from inside a content operations team. Jun 5, 2023 ↗ 07 Decoding Human-Centered Content Writing Why content that feels written for people, not at them, will always travel further. Apr 14, 2022 ↗

All pieces live on Medium. New writing arrives a few times a quarter.